Wednesday, September 24, 2008

New Zealand "Like Minds" Commercials Rock

One of the great things about YouTube is that it offers an opportunity for us to see how people in other countries use the mass media to educate the public about depression and other forms of mental illness. Among the best videos on the internet are the New Zealand Like Minds commercials.

Like Minds was created in 1997 by the New Zealand Ministry of Health to reduce the stigma of mental illness and the discrimination experienced by people with mental illness. It provides funding for both nationwide and community based programs. The commercials it has produced are among the best I've ever seen. Instead of showing the black cloud of mental illness, the commercials feature survivors. One commercial is below. Others are available for viewing on the Like Minds website. If you have a moment today, check them out. Very impressive.

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