Scotland Reaches Out to Students

"Look ok…feel crap?" is a campaign run by Depression Alliance Scotland to raise awareness of low mood and depression among young adults living in Scotland and to encourage them to seek help.

The words for the campaign were chosen specifically because they resonate with young people. "We have worked with people all over Scotland who have experience of depression and the most common answer they tell us when we ask them what it’s like is: It’s just really crap. That was the starting point for the campaign. We wanted to develop a campaign that would tap into these feelings, one that young adults would recognise and that just said it like it is."

The "Look Ok . . . Feel Crap? commercial plays on Scotlish television and YouTube.